The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) | 
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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $32.86
You Save: $22.13 (40%)
New (48) Used (11) from $32.00
Avg. Customer Rating:  139 reviews
Sales Rank: 585
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever doneablending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told mea” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” momentsathose clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes senseathat “moment it clicks.”
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| Customer Reviews: Read 134 more reviews...
 High level book November 13, 2008
Keep it close to you and read it over and over. Your photos can be better after this.
great book November 12, 2008
this book was awesome to read. Author was funny, photos were great. Great tips on how to get the images.
 Not what I expected October 20, 2008
1 out of 2 found this review helpful
As photography books, especially instructional ones, go this is definitely an interesting one. The layout is really good and the images nothing short of stunning. Mr. McNally's thoughts and advice are written in an easily understandable and very approachable manner. All very well, then.
Well, not entirely. Many reviewers before me have mentioned that there are few real pieces of advice as how to go out and produce shots similiar to those presented. There are plenty of hints and 'I got hold of helicopter and had my fleet of assistants doing this and that to get the proper lighting on the King of Siberia while the catering firm truck was just in the right spot for creating the right shadows', which creates the feeling, at least to me, that the author (who is a great photographer) just tells stories about why he is as good as he is (this is not boring or bad as such, mind you, just not what one is expecting). If you know all there is to know about lighting and creative photography, I guess you could look at the advice in this book and say 'oh yeah, I forgot about that. Let's do it this way', but unless you're quite good with lamps and lights, there's not enough to be had here. I have definitely learned, from most of the advice in this book, that one needs an assistant, 5 flashes, tons of reflectors, and all kinds of other stuff to get any sort of portrait in the field as well as in the studio. There are, in other words, not enough tips on shooting for amateurs in the field (in my opinion).
With danger of sounding hippocritical, I'll say that some of the advice (sold as 'nuggets of wisdom' in the foreword by S. Kelby) is a bit on the simple side ("Bring your camera"?). It's not a big problem, though (you can't have a book tailored to just your own needs, can you now? And this one does actually cover quite a bit of ground).
There is also a slight problem with the writing. Approachable and easily understandable as it is, I think that the language at times is a bit too... colloquial. "Then I was like...", "Dat's one fine lookin' photo subject", and the like makes it all a bit too... well, colloquial, for me.
There are some photographs in here, though, and hints and advice are never a waiste of time. It's just not the book it could have, or indeed should have, been.
2,5 stars
Great gift book October 18, 2008
1 out of 2 found this review helpful
I bought this for a friend who is a photographer and teacher of photography, and he loved it. This book makes a great gift for anyone who is interested in making pictures or just looking at them.
Fantastic book October 15, 2008
1 out of 2 found this review helpful
Fantastic book with great work inside. Incredibly upbeat and witty, with helpful tips for everyday photography to advanced lighting techniques. Highly reccomended
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