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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking | 
 enlarge | Author: Kevin Hogan
Publisher: Pelican Publishing Company
Category: Book
List Price: $24.95
Buy Used: $8.89
You Save: $16.06 (64%)
New (24) Used (28) Collectible (1) from $8.89
Avg. Customer Rating:  76 reviews
Sales Rank: 55344
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 5.9 x 1.1
ISBN: 1565541464
Dewey Decimal Number: 153.852
EAN: 9781565541467
ASIN: 1565541464
Publication Date: May 1996
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 71 more reviews...
 Covers all you need to know about persuasion April 25, 2008
1 out of 1 found this review helpful
I looked at this book on the shelf for a couple years before deciding to purchase and read it. Who the heck was this Dr. Hogan anyway? When I finally got around to buying it and started to read I just couldn't put it down. This is an excellent introduction and practice manual for anybody interested in learning about persuasion or in honing their persuasion skills.
Kevin Hogan does an excellent job of detailing the persuasion process, the Laws of Persuasion. communication styles and how how you can apply them this information to your life.
I highly recommend this book.
 persuaded ? December 12, 2007
1 out of 1 found this review helpful
Im not sure how much is lost in the translation but I bought the tapes. I drive 90mins. daily and audio works best. the tapes seem to spend over half of the presentation selling the presentation and persuading me how great this revelation is. I think that I got about 50 mins of hands on valuable , repeatable or building block materials to make me a better persuader.
He went on and on about how clever persuaders used the methods like Bill Clinton or Saddam Husien, Paul the Apostle or even Ghandi...they were intruiging examples.
The 50 mins. that he did give up was a GREAT 50 mins. !
Important and useful resource! October 17, 2007
1 out of 1 found this review helpful
Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. Kevin walks you through the psychology of selling, buying, negotiation and social interaction. His straight forward approach to writing allows you to understand how you can immediately use the strategies described. A truly useful read which answers many questions other books simply leave you with. Superb!
Everyone needs this book! September 19, 2007
2 out of 2 found this review helpful
Kevin Hogan is a great storyteller that makes something as complicated as Persuasion techniques seem easy. His humor and dedication to the reader in presenting the information manner that is easy to understand is greatly appreciated. I highly recommend this book to any one trying to gain a competitive edge. The section in the book explaining where to sit in a resturant is worth the price of the book alone! Priceless.
Buy this Master Guidebook for Your Library! September 13, 2007
11 out of 11 found this review helpful
As an avid student of persuasion and influence, I'd say this is one of the more readable and comprehensive books on how to communicate with and influence others. It is complete, concise and well written. Kevin Hogan helps you stop thinking "magic" when it comes to persuasion and shows you the who, what, when, where, why and HOW.
If you are in an applied sales profession (entrepreneur, sales, marketing, attorney, etc.), use this book and you will see results in your business. If you simply want to learn how to better persuade and influence in all areas of your life (got kids?!), this book also will show you the way. Have fun as you read and apply to improve your life and relationships.
Mollie Marti, J.D., Ph.D.
Author, Selling: Powerful New Strategies for Sales Success
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