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 enlarge | Author: Donald R. Katz
Publisher: Adams Media Corporation
Category: Book
List Price: $11.95
Buy Used: $0.01
You Save: $11.94 (100%)
New (9) Used (41) Collectible (2) from $0.01
Avg. Customer Rating:  22 reviews
Sales Rank: 222216
Media: Paperback
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 0.9
Dimensions (in): 8.4 x 5.5 x 0.9
ISBN: 1558504796
Dewey Decimal Number: 338.768870973
EAN: 9781558504790
ASIN: 1558504796
Publication Date: April 1995
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
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| Customer Reviews:
 ECONIMICS CLASS March 26, 2004
0 out of 1 found this review helpful
FOUND THIS BOOK TO BE KIND OF BORING, BEFORE READING THIS BOOK I
THOUGHT THAT KATZ WOULD TELL THE READERS MORE OF THE
BEGINNING OF THE NIKE COMPANY. I WOULD OF HAD A BETTER
UNDERSTANDING IF I WOULD OF SEARCH ON THE INTERNET THAN
ACTUALLY READING THE BOOK. IT KEPT ON TELLING HOW MICHAEL
JORDAN-NIKE RELATIONSHIP. BUT IT DID NOT MENTION ANYTHING THAT
GRABBED MY ATTENTION, ONLY WHEN THEY MENTION THE CONDITION
WERE THE WORKERS WORK AT, THE SWEATSHOP!!!!
 It's kinda hot November 1, 2003
This book was kinda hot. I liked how it stayed on point, unlkike other books. It inticed me to keep on reading. THe book was very inciteful on the corporate world and how Nike is runned. I especially liked how there were a lot of examples and pass references of Michael Jordan and he was "Nike".
JUST DO IT; THE NIKE SPIRIT IN THE CORPORATE WOLRD July 17, 2003
DONALD KATZ WROTE A VERY INTERESTING AND COMPELLING BOOK ABOUT THE NIKE WOLRD AND WHAT IT TAKES TO BE A WALKING NIKE ADVERTISMENT A.K.A. "NIKE GUY". THE MOST INTERENSTING PART TO ME WAS WHEN THEY TALKED ABOUT THE SWEATSHOP WORKERS AND HOW MUCH THEY WERE GETTIN PAID TO MAKE THE SOMETIME HUNDRED DOLLAR PRODUCTS. THE BOOK ALSO SHOWED THAT THE MOST POWERFUL FORCE IS NOT A PROFESSIONAL TEAM, IT IS A SHOW COMPANY, AND NIKE WAS AND STILL IS THAT SHOW COMPANY.
 Just do ti: the Nike spirit in the corporate world December 19, 2002
The book had some intresting facts, but it was just too boring. The book kept on explaining the same things over and over again. At the same time though I learned some new things.
 just dont do it December 18, 2002
I feel that this book was boring. The book didn't flow as well as i had expected it to. The way Katz wrote the book didn't appeal to me because of the sole fact that it was seemed too glorified. I felt that he had skimmed over the idea of sweatshops without much thought and feelings towards those who actually involved in working for the sweatshops. The essence of the book was really not to my taste, because although it did involve obvious genius in the way Nike commercialized and presented its many products, it glossed over too many of the more important factors of the company. A well written book, yet i feel i need to disagree to many of the aspects that are written.
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