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 enlarge | Authors: Ken Blanchard, Sheldon Bowles
Publisher: William Morrow
Category: Book
List Price: $21.95
Buy Used: $0.44
You Save: $21.51 (98%)
New (79) Used (156) Collectible (13) from $0.44
Avg. Customer Rating:  122 reviews
Sales Rank: 1414
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.6
Dimensions (in): 8.4 x 5.6 x 0.8
ISBN: 0688123163
Dewey Decimal Number: 658.812
EAN: 9780688123161
ASIN: 0688123163
Publication Date: May 19, 1993
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Used - Good;
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| Customer Reviews:
Move Your Clients Up the Ladder of Loyalty March 10, 2008
As with any approach to business improvement, sometimes you just have to go back to the basics. There is still application in business for "the golden rule" and all of us can "give back" by mentoring someone who is trying to learn what we have gained through experience. Beyond that we are only limited by our ability to translate what we "hear" from our clients and use our imaginations to delight them. In the end, we must differentiate ourselves (positively) and stand above the crowd. We must also inspire our Team to do so as well, for that is how long-term results are achieved. This book, through the use of storytelling (and some fantasy), illustrates how we can turn those "shoppers" into clients for life who can't stop bragging about us and buying from us. Read this book, brainstorm with your Team, and set your company apart!
 Fun to read. Makes great points. January 13, 2008
1 out of 1 found this review helpful
Having satisfied customers is no longer enough. "If you really want a booming busines, you have to create Raving Fans", is what the new Manager hears in this book. "Is your customer service slogan "NO WORSE THAN THE COMPETITION?"
This book is written in the parable style of the One Minute Manager. It is a very enjoyable and quick read. If you are paying attention, there are regular, well-marked, and powerful truths taught about creating Raving Fans!
Raving Fans January 9, 2008
0 out of 1 found this review helpful
The book is a great book and although purchased as a used book, looked like new. Received in a timely fashion as this was during the holidays.
Great Book. January 7, 2008
1 out of 2 found this review helpful
Fantastic book about thinking outside the box and filling the need that you see in any market.
An inspirational guide creating customer service January 4, 2008
2 out of 3 found this review helpful
Many other reviewers of this book over simplify or trivialize the book because of their lack of understanding of the main points the book attempts to make which is getting customers to you establishment and getting them to stay. Too many times customers are disloyal to an organization because others provide them with something different. That is what this book attempts to have the reader do in thier own situation. Give them a reason to patronize your company.
One such review tries to explain the profit margin of groceries stores, but who cares, it is an example of what a grocery store could use. As far as I know, no such store exsists. The point is that we need to change our perspective on what the customer wants not what we think they want.
What these over trivializing reviewers fail to explain or understand is that the point of the book is to perform the best service you can so that you company can make a profit. This is why they are in business.
The book is set to inspire the reader through an alagory so the reader can draw from it what they want and need for there company. Find out what you customers want is certainly not a bad idea, except most people do not capitalize on it do they?
The book gets you think about what you want, waht the guest wants and give it to the in spades.
This is a common sense approach to a long forgotten art and sets to inspire the reader to focus on the customer.
This is a great book to give to the people who work on the front line of every company as a motivational tool only.
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