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 enlarge | Author: Jan Norman
Publisher: Kaplan Business
Category: Book
List Price: $18.95
Buy New: $7.94
You Save: $11.01 (58%)
New (25) Used (10) from $6.95
Avg. Customer Rating:  32 reviews
Sales Rank: 79534
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 6 x 0.6
ISBN: 0793185963
Dewey Decimal Number: 658.041
EAN: 9780793185962
ASIN: 0793185963
Publication Date: July 1, 2004
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: In stock - Sent fast from British booksellers.
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| Customer Reviews:
 Inspirational Secondary Reading For Those Thinking About Or Planning To Start A Business Venture December 14, 2005
22 out of 48 found this review helpful
You should definitely go to the largest public library in your area and review the numerous business startup books that are available. If you feel a particular book is worth re-reading or to keep as a future reference, you should buy the latest edition of such a book. (Use the book's ISBN number to search online for the newest edition that is currently available.)
What you will get from this book:
This book will offer you inspirational stories divided into appropriate sections such as planning, funding, marketing and advertising. These are short stories of successful business owners interviewed or researched by the author, which consists of either: what the owners did right, what the owners did wrong, the challenges they had faced, and examples of how they would of had done something differently if given the chance to.
What you will not get from this book:
If you feel that, by reading stories of successful people will kick-start your creative engine, then spend the small amount that it costs to own this book. However, if you want information for "detailed" instructions on how to acquire loans and fundings, then this book will not help you.
With the handful of business startup books that I had borrowed and purchased, most of them do not offer any more information other than the basic explaination of places to request loans from. (Examples of funding resources are the SBA-Small Business Administration, Banks, Angel Investors, and Venture Capital Firms)
Good Wisdom for Aspiring Entrepreneurs July 16, 2005
11 out of 12 found this review helpful
As some of the other reviewers have mentioned, there are some great "nuggets" of information in this book. And the value of those nuggets to the reader will depend on how much the reader already knows. For someone just getting started, this book provides a great way to learn from others.
There simply aren't enough business books on the market with real-world advice. And when you compile the advice of many people, different readers will find different parts useful. I read this book several years ago and thought it was a great primer. Too many people jump into business ownership with their eyes closed. If you talk to successful business owners, very few will tell you that they got where they are by figuring it out as they went along. You need mentors and advice from people who have been down the path before you.
This is not a book for someone who has been in business for awhile, however I highly recommend it for anyone who is getting started. The more prepared you are to start a business, the more likely your chances of success. This book is worth your time and could save you from making some mistakes in the process.
 A few pointers June 14, 2005
9 out of 11 found this review helpful
I agree with the other book reviewer that said that there are a few good nuggets in this book. I just finished reading this book and I did find a few good pointers. I am taking note of those items so that I can explore them at a later time. However, what I did not like about the book was that it really did not go into detail how these business owners rectified the problem or issues. I think that would be valuable information to add to each person's story. It feels like I have read the first and last chapter of a novel and left wondering, "Hmmm, what happened to the middle of the story?" I would prefer less stories but more in-depth ones that what Norman presents.
Details Details Details October 17, 2004
13 out of 14 found this review helpful
This book should be a must read before someone starts planning a company and then again right before they implement the plan. Many of the mistakes outlined apply to businesses of all sizes, but these mistakes could easily kill a small business. I have seen many of these topics in other books, but this is the most comprehensive. I have introduced this book to a friend who recently had to close his business and he wishes he had this before he ever started.
A MUST READ
 In a word: Useless September 9, 2004
33 out of 40 found this review helpful
This book is about as obvious and vague as they come. Nearly ever one of the 101 topics in the book is one of four things: 1) An aspect of starting your own business that is just too obvious to put into a book like this; 2) Someone describes a lesson they learned but gives absolutely NO specifics on exactly what they did that ended up working out for their business; 3) A situation in which a person's (so-called) mistake was the only way they really learned and they worked through it to become successful. The hindsite in these is mearly wishful thinking; or 4) Norman does an absolutely horrid job of explaining what happened or how it supports the title of the lesson. I'll be honest and say that it seems as if Norman wanted to write this "101 things" book so bad, she yanked any possible meaning from a heap of shallow and cliche-filled quotes from business owners. There ARE a few (and I literally mean 2 or 3) bits of info that you might not think about. But really, if you're serious about starting your own business, you will get nothing from this book.
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