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 enlarge | Authors: Arthur R. Dethomas Ph.d., Lin Grensing-pophal
Publisher: Barron's Educational Series
Category: Book
Buy New: $32.42
New (4) Used (11) from $8.78
Avg. Customer Rating:  14 reviews
Sales Rank: 102002
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.6
Dimensions (in): 7.3 x 5.1 x 1
ISBN: 0764113992
Dewey Decimal Number: 658.4012
EAN: 9780764113994
ASIN: 0764113992
Publication Date: January 1, 2001
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Rich in know-how, extensive in coverage & resources December 26, 2005
9 out of 10 found this review helpful
This book is a gold mine of information.
A key point is that the material applies quite as well to an established business as it does to a startup or new business seeking financing. The result is that from a technical management standpoint the material is both strong and deep.
This book is especially strong in market analysis and sales forecasting. I have done a great deal of this work. From experience, I can say that the author's descriptions and recommendations are very well done. This is particularly important because the sales forecast becomes the cornerstone of all the numbers that make up the key financial section of the business plan.
Even more important the marketing analysis has to support the fundamental judgment that there is a market and that it is reasonable to assume that the market will yield the sales and cash inflow, which the business will require.
The book is rich in reference material such as a chapter on financing fundamentals and financing services, a glossary and a section with general business resources such as business associations and various internet resources. A section called Sources of Industry Information should have you well on your way to a thorough preparation of your Industry Analysis.
This book is written in the straightforward business language style that the authors recommend for your own business plan. The writing is not exciting but understandable and very efficient. The authors cover vast conceptual areas with language that is brief without being either misleading or incomplete.
Those lacking a business background may have to flesh out some sections from other sources. However, they will have enough information to determine the what, how and why each topic needs to be applied to their business.
For experienced people it is a great concept refresher, a good checklist and a source of much resource information.
Strongly recommended.
From Business Plan to Business Reality January 14, 2005
15 out of 18 found this review helpful
As an entrepreneur starting a business, I needed to know the "ins and outs" for writing a business plan. This book was exactly what I needed. I highly recommend it.
Excellent July 15, 2004
106 out of 108 found this review helpful
As a CPA/Attorney who has both written and reviewed a lot of business plans, I have seen both some very good ones and some awful ones. Too often the preparers of the bad ones confuse a business plan with an offering circular, hoping to convince an unknown investor or venture capitalist to provide financial backing for their ideas. The resulting "Business Plan" is an incomplete, poorly researched, turgid description of their idea, with lots of spreadsheets attached (detailed monthly financial projections for the next ten years).
What is overlooked is the fact that a good business plan serves as a road map for the operators of a business. The process of systematically analyzing your business and stating your plans simply in writing will force you to think through how you are going to deal with the various problems you are going to face.
Like another reviewer of this book, after reading the descriptions of various books on the subject, I purchased three of them. This one is far and away the best of the three and of all those I've read in the past. It systematically takes you through the planning process (industry analysis, marketing and sales, the operating plan, the organization plan, and the financial plan) and provides useful and intelligent checklists at each stage.
If you follow its guidance, you will end up with a useful plan for running your business. And if you decide to seek outside investors, you will be far more likely to raise money.
Must Buy June 12, 2004
12 out of 16 found this review helpful
Very good book, has sufficient details regarding all aspects of business planning, it also provides some leads to look up secondary sources of information that will be helpful to anyone attempting to write a business plan. "High tech start up" and "Entrepreneur America" are also good buys.
Well Done!!! March 14, 2003
40 out of 44 found this review helpful
I purchased three books from amazon.com and this was one of them. It is very well written. The writers are short, concise and to the point. This is a step-by-step guide in helping you write out your business plan. The other two books I purchased were thrown aside, but were of use when I needed to reference something else. Before you spend your money on other books, buy this one first and if you need additional help purchase another.
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