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 enlarge | Authors: Jay Conrad Levinson, Al Lautenslager
Publisher: Entrepreneur Press
Category: Book
List Price: $19.95
Buy New: $5.78
You Save: $14.17 (71%)
New (29) Used (30) from $5.49
Avg. Customer Rating:  20 reviews
Sales Rank: 110870
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 7.6 x 1.1
ISBN: 1932531297
Dewey Decimal Number: 658.8
EAN: 9781932531299
ASIN: 1932531297
Publication Date: January 7, 2005
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 My Favorite Guerilla Marketing Books May 10, 2005
I read Levinson's original Guerilla Marketing Handbook a couple of years ago and liked it alot. I thought there were some good ideas for my small businesses; web design and wedding DJ. I've thumbed thru some of the other Guerilla Marketing books at bookstores, but got excited when I saw Guerrilla Marketing in 30 Days. I've neglected marketing my business in the past year or so and saw this book as a roadmap for getting back on track. I think it's a great companion to Levinson's original masterpiece.
One of the things the authors recommend is to think about your marketing every day, which is something I haven't done. But I got stoked as I went thru the process and the exercise was made easy because it's all laid out for you. Low and no-cost marketing ideas? That's for me!
I have already gotten some inquiries which were the direct result of the marketing plan I put together with this book, and I'm sure more leads and sales will come.
Over the weekend, I began re-reading the Guerilla Handbook looking for some new ideas going forward. Tonite, I see that Amazon is offering BOTH books as a special. I think it's the best 25 bucks an entreprenuer can invest in their business.
 Try Another Levinson Book Instead May 9, 2005
10 out of 15 found this review helpful
I bought this book becasue I thought a 30 day, self-guided tour of Guerrilla Marketing would be a handy tool in my marketing tool kit.
I was disappointed.
The book is a regurgitation of Levinson's principles, which are more fully described in Levinson's other books,like Guerrilla Marketing. The 30 day approach is artificial, and the marketing advice in this book is almost too simplistic to be actionable.
Levinson has written so many insightful books that you'd do better to dive into one of his thoughtful books and absorb his timeless advice. This book misses that mark with its pat advice to complex marketing issues.
I think the format for the book is a good one, but the execution wasn't.
Really Helpful for Both My Businesses May 9, 2005
3 out of 5 found this review helpful
I have a pretty good consulting business going now and this book helped me refine some of the marketing that I have been struggling with. Its quick and easy format gave me just what I needed. I have many other marketing books but this one seemed to get right to the point and didnt contain a lot of clutter. The examples made it click for me. Really pulled the information together. I also have start up going and just picking about 4 things out of the 30 days really helped with my focus. The action plans at the end of each chapter are what was missing from some of the other guerrilla books. Kudos to Jay Levinson on this one.
 Great Stories, Poor Reference Material May 7, 2005
6 out of 9 found this review helpful
This book was difficult to skim and skip over areas with which I was already familiar. I had to spend too much time reading details and stories about material I already understood. I could not tell what each chapter was about until I had finished reading it. The first chapter was basically a rah-rah-you-need-to-use-marketing cheer session.
The stories are great if you don't know what they are talking about. If you DO have a clue, you will find yourself wasting a lot of time searching for that tiny morsel of insight hidden among paragraphs of naration. And the summary at the end of each day doesn't correspond very well with the sections of that chapter.
What this book really needs are introductory statements to each chapter or sub-chapter summarizing that section or telling you what it is about. Day 12 is titled "Business Networking". The entire first page of the chapter is about a guy with a gimmick that makes it easy for people to contact him - I don't understand how this relates to the chapter title of "Business Networking". The chapter should have started with a sentence in bold font saying something like:
"This chapter will show you the importance of interacting with other businesses and how to create those relationship." - Unfortuneately, I had to read 3 or 4 pages to figure that out.
I bought this book because I met one of the authors at a book signing and he tricked me. I am so bored with the stories (and unable to skip over them) that in 3 months I have only been able to push myself through 3 chapters. I have no intension, of wasting my time reading the last 27. I will find myself a book that is not quite so long-winded.
 Good Info but a Little Too Old School March 15, 2005
7 out of 8 found this review helpful
There are several challenges to reaching an audience in the world of marketing, advertising, and public relations. A marketing plan has to meet the needs of the business. Budgeting must be done with finesse and pinpoint accuracy. Above all, the message has to reach an organization's target audience. In "Guerilla Marketing in 30 Days," authors Jay Conrad Levinson and Al Lautenslager provide the instructions on just how to achieve the aforementioned goals and then some.
"Guerilla Marketing in 30 Days" is packed with an enormous amount of information, including how to create a marketing plan, what to do when planning a direct mail campaign, and when to use PR instead of traditional marketing. The book is a comprehensive guide to almost everything that marketing encompasses. For example, the authors give expert advice and a dose of reality in regards to creating a marketing plan with the following:
"`Build it and they will come' is not an effective marketing plan or strategy. A successful plan boils down to two essentials:
1. Knowing the market inside and out, including what customers want and expect.
2. Knowing the way to satisfy customers by knowing competitors, barriers to entry, costs, outside influences, budgets, knowledge, etc."
Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a "guerilla" marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.
This book would make an ideal book for a college student in Marketing 101. It gives a thorough strategic and tactical marketing foundation for anyone looking to explore the topic. But those who are a bit more experienced in the marketing world may find the information in this guide a little too old school.
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