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 enlarge | Author: Nina Disesa
Publisher: Ballantine Books
Category: Book
List Price: $25.00
Buy New: $12.50
You Save: $12.50 (50%)
New (36) Used (16) from $10.20
Avg. Customer Rating:  17 reviews
Sales Rank: 38467
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.9 x 1.1
ISBN: 0345496981
Dewey Decimal Number: 658.409082
EAN: 9780345496980
ASIN: 0345496981
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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| Customer Reviews:
 Darn it...I lost my receipt! March 28, 2008
12 out of 16 found this review helpful
I'm a female copywriter/sweatshop worker at an agency that's a veritable glue factory of old-school, three-legged creatives, still riding the wave of their last great commercial (produced in '82). Admittedly, I was filled with glee when I spotted this title at the bookstore (great title BTW)...and absolutely elated when I saw that it was written by the chair(wo)man of McCann Erickson. I bragged to my family and friends, who are well aware of (and sick of hearing about) my personal struggles with the Boy's Club, "Get this--I found this book yesterday that was literally written for me!"
I really, really, really wanted to like this book. But the reality is I couldn't finish it.
First of all, the majority of the author's struggle takes place when she's already "made it." Not when she's an underling, working under men who incessantly steal her ideas. I wanted to hear how she handled that, not how she honed her management skills. And with all the, "When I was at JWT...hee, hee, hee...oh I used to work with him at Y&R...yuck, yuck, yuck...I hear on a daily basis at work, I could have done without Nina's "shout outs" to Boy's Club cronies every other page. Boys she hated at first, but now loves (well, it was nice of them to write five-star book reviews on Amazon for her.)
Maybe I'm just bitter. I'll spare you the retort. I'm a bitter unsuccessful copywriter who writes long, boring reviews on Amazon. There you have it.
(But I still didn't like this book.)
Indeed, there are two kinds of copywriters. People who learned to write ads. And writers who work/ed in advertising. Nina Disea is the former. Augusten Burroughs is the latter. (Sorry to compare you to a man, but I know you can handle it).
I'm still going to try to get through this book. What can I say? I'm a glutton for punishment.
 Great book! March 25, 2008
1 out of 2 found this review helpful
This is a guide book for women about how to use their already inherent skills to make a difference in the world. It is common sense stuff polished and put to intentional use. Disesa has an uncanny way of writing that is both engaging and hilarious. Her candidness is a breath of fresh air. You feel as though she is talking directly to you and for you. Enjoy the read!
handbook to success March 1, 2008
1 out of 1 found this review helpful
Seducing the Boys Club: Uncensored Tactics from a Woman at the Top
Where was this book when I started my career? It not only would have gotten me up the ladder faster, but helped me understand my father, brother, and two husbands better. (And possibly my dog, Buster.)
By turns insightful, funny, wise and outrageous, DiSesa has written a book that teaches us how to charm our way to the top while not compromising our brains, talent and ambition. And she does so by charming (and seducing) the reader.
Every young college woman and twenty-something should put this book on her Wish List for Santa this year....but why wait???
Best book I've read in the past 6 months February 29, 2008
1 out of 1 found this review helpful
This is the first review I've ever posted on Amazon - and I read a ton of books. I finished this is 2 days...just could not put it down! Other reviewer was right, we all do these things instinctively - but Nina brings these techniques to the fore, puts a framework around them, and makes you aware of additional applications.
Two of the things I will take away:
-DON'T commit the cardinal sin of bruising the male ego in public!
-As the other reviewer noted, men are like dogs and hear only what they want to hear. Nina's example of giving creative feedback was dead on. How many times to we try to "soften" the blow when delivering criticism...and what you don't realize is that sometimes these men are only hearing your "padding". Quit mincing words!
I read Basic Black last month and liked this book even more. I actually do get along with men very well - and can't wait for Nina to write a book about working with women, which is MUCH more challenging if you ask me. I'm starting to be one of those women who only works well for men, and that worries me (especially since my current boss is a woman.) Fact of the matter is--when you figure them out--they're just so darn simple! We gals can be very sneaky!
Every aspiring businesswoman should read this book!
Charming, Funny, and Wise February 11, 2008
8 out of 9 found this review helpful
Sometimes you CAN judge a book by its cover - the title promises an entertaining read, and the book delivers that and much more, including some genuine "aha!" moments!
For example, my poor testosterone-deprived mother taught me that modesty is a virtue. Ms. DiSesa, without compromising her own virtue, explains how Mom unwittingly hindered my career by raising me as a "quiet achiever". (Can I get a do-over?) And a compelling story the author tells to perfectly illustrate effective use of "stimulus and response" had me running to my email to forward to friends.
This is not just another new-age, gender-specific, self-help exercise from an earnest liberated woman, but witty, insightful, down-to-earth advice for women and men alike. It's a sharing of her wisdom and experience by a woman whose resume and accomplishments prove she knows what she's talking about. The book is enlightening, entertaining, and worthwhile.
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