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 enlarge | Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $29.95
Buy New: $18.31
You Save: $11.64 (39%)
New (32) Used (10) from $17.85
Avg. Customer Rating:  42 reviews
Sales Rank: 668
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
 Great Book - Audio Version Very Engaging April 21, 2008
3 out of 4 found this review helpful
I really enjoyed learning about the brain research mentioned in this book. The author is very engaging and uses great examples to make the points. Be warned, the book does go into some pretty scientific info on brain research. While I did not understand it all, I felt like it was never out of my reach. I have already started reading the book again to catch some of the details I missed the first time. The best part is learning about all the ways we have structured our lives and culture that seem to work directly against the way the brain works.
Updated Easy to Understand Brain Science for Everyone April 19, 2008
10 out of 11 found this review helpful
This book is chock full of the latest brain science in an easy to understand format by an extremely engaging, funny, sharp man who will change the way you think about yourself, others, and the human brain. It's a must read for teachers and business owners but it's honestly totally accesible to anyone from any walk of life and the concepts apply across the board to everyone on earth. Best of all, it dispels many commonly held beliefs (right brain/left brain, 'you only use 10% of your brain' etc) in very clear terms. I am buying copies of this book for all family and friends for the next year until I've gotten through their birthdays and holidays. It really is that good. Do yourself a favor and spend the paltry amount of cash this excellent book costs. You will wind up inspired!
Incidentally, if you ever have the opportunity to see John lecture, see if you can find a way to attend. His presentations are the living embodiment of the fundamentals from the book and he will have you in stitches to boot!
Brains Rule! April 12, 2008
4 out of 6 found this review helpful
I went to see John speak in Seattle this week. He is very compelling speaker, and as in the book, he is able to take complex phenomenon and explain it clearly for non-science types. I highly recommend this book for anyone in the business world.
Very useful tips on some ideas to improve your workflow and your life!
Stop Battling Your Brain! April 5, 2008
13 out of 14 found this review helpful
The genius of this book is that it uses the most recent scientific research, discussed in a very entertaining way, to identify 12 rules for optimizing your most important tool - your BRAIN. Read the chapter on "Attention" and you will never give a presentation in the same way again. Read the chapter on "Sleep" and you will understand why an afternoon nap can be the most productive 20 minutes of your work day. Read the chapter on "Exercise" and you'll finally get why great ideas (ok, and maybe some clunkers but at least you're thinking!)come to you in the middle of your workout. Like the author, you may toss the guest chair and put a treadmill in your office with a bracket for your laptop - this gives new meaning to the concept of management by walking around. The bottom line is that brain science is beginning to produce really useful information about how our brains are wired; this book is a user's manual on how to work with the way we're wired instead of fighting against it. I highly recommend it.
Everyone who works in schools should read this! March 21, 2008
14 out of 16 found this review helpful
With a fabulous DVD (stimulate more of the senses, Rule #9 and the visual trumps all, Rule #10) to kick off the book, this direct, funny, fast romp through about 30 years of brain research makes neurocognitive findings fun! "If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom," says Medina--and we thank him for confirming what a lot of us have sensed for a long time.
Other important Brain Rules: we need to move to learn better, every brain is wired differently (there is no one type of learner and we need to construct environments that celebrate cognitive diversity in schools) and perhaps most important: We are powerful and natural explorers! I sure do wish everyone who designs instruction, works in schools, or (tries to!) learn in schools would read this. We don't pay attention to boring things.
What? Is it time for recess yet?
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