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SEO: Search Engine Optimization Bible

SEO: Search Engine Optimization Bible

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Author: Jerri L. Ledford
Publisher: Wiley
Category: Book

List Price: $39.99
Buy New: $21.04
You Save: $18.95 (47%)



New (44) Used (11) from $15.00

Avg. Customer Rating: 3.5 out of 5 stars 19 reviews
Sales Rank: 40102

Media: Paperback
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 7.4 x 1.1

ISBN: 0470175001
Dewey Decimal Number: 658.872
EAN: 9780470175002
ASIN: 0470175001

Publication Date: December 17, 2007
Availability: Usually ships in 1-2 business days

Customer Reviews:
Showing reviews 6-10 of 19
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5 out of 5 stars The SEO Bible is a must have!   August 9, 2008
 1 out of 1 found this review helpful

I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the "SEO Bible" to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before and after reading the SEO Bible. If you're going to have a blog or website, read this book and learn how to do it right instead of fumbling around in the dark for years like I did!


5 out of 5 stars Essencial para boas praticas de SEO   August 5, 2008
 0 out of 1 found this review helpful

Excelente livro para quem deseja se aprofundar nas tecnicas de SEO (Search Engine Optimization). Essencial para agencias e profissionais de SEO.
(www.curso-seo.com.br)



4 out of 5 stars Great Book   July 30, 2008
The SEO Bible will help organizations and business in the small to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information on how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign.


1 out of 5 stars Long on Words -- Short on Expertise   May 13, 2008
 14 out of 15 found this review helpful

The first thing you should read in this book is the author's bio on the back cover. You'll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.

Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, "Such a tag for the search engine optimization page might look like this:" She then shows us an example...and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you'll be given is an example of what a meta tag looks like. And that's why this book can be described in one word -- shallow.

If you need a bigger clue, this "expert" in SEO has not created any website or blog for her book. Try Googling "SEO Bible" and see what you get. It won't be her book. Sure, there's a page ranking compliments of Amazon.com. But that wasn't her doing. She hasn't even created anything TO optimize. This person probably knows a lot about research and writing -- but knows very little about SEO. Don't be sucked in by the title. This book is not worth it.



3 out of 5 stars Shoots high, falls low   April 27, 2008
 5 out of 5 found this review helpful

I read so many good reviews about this book before I purchased it, as it was praised to be one of the best books out there on the subject of SEO. But I found it to be extremely disappointing. While reading the book I kept on thinking to myself that what the author had very little to say but managed to spread it out on 300 pages, by repeating the same mantras over and over. You could summarize the entire book in 20 well written pages. If this is the SEO bible, I would have preferred the 10 commandments. Did not learn all that much from this book.

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