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 enlarge | Author: David Viney
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: $30.00
Buy New: $17.28
You Save: $12.72 (42%)
New (33) Used (6) from $17.28
Avg. Customer Rating:  17 reviews
Sales Rank: 10835
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 9.2 x 6 x 0.9
ISBN: 1857885023
Dewey Decimal Number: 658.872
EAN: 9781857885026
ASIN: 1857885023
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand new Book, ALL days Low Price !
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| Customer Reviews:
 A great up-to-date guide on SEO techniques. August 1, 2008
If you truly are an expert in search engine optimization (SEO), this book may not be of much value to you. I don't understand why an "expert" would even purchase this book (or any other SEO guide). Personally given the frequent changes of search engine methods and criteria, I don't believe there are any true SEO experts out there. There is always something new to learn.
All authors face the challenge of keeping their content current as they're trying to finish writing their book. It takes a while to get a book from start to on-the-shelf. I think this author has done a great job in this respect.
If you are new to SEO or have not been successful in achieving high search engine rankings, I think you'll find this book extremely valuable. Although I am familiar with SEO strategies and techniques, I found this book to be very well written and contains useful information.
Great Read July 31, 2008
Use a lot of outside vendors on SEO and I got a better education about "the complete SEO world" from a weekend spent reading this book than from hours of powerpoints and conference calls.
Great book with great tips! July 13, 2008
This book is spectacular, clearly written, and you have confidence in the author from the beginning that he is an expert. The book clearly shows you the current "Best guesses" of what to do in order to get to the top of Google, or if not the top, appropriate places to maximize your ROI.
I give this book only 4 out of 5 stars as I felt the author could have done with a bit less self promotion of mentioning his website's entire URL several times per chapter. His website is a SUBSCRIPTION service making it feel a bit tacky. What he was saying essentially is that "This is the way things are now, but things could change any moment, and you can get the most updated list of X, Y, and/or Z at my site..." It's definitely very true what he was saying and if his website was free, (Even though a 6 month subscription is free with the purchase of the book), I don't think it would have appeared as shameless.
That really is just a small knock on an otherwise spectacular book that I feel could benefit most SEO specialists/entrepreneur's/or even just web site hobbyists. The book is cheap, and at 220 pages can be easily read by even the busiest people in under a week.
Also, the author is from the UK, and gives plenty of information on how to rank well in other countries, and really focus's on the globalization of your website (Well, as much as you can focus in a few dozen pages). For people who live outside the USA I would think this book would be ESPECIALLY helpful for them as this section is certainly something that is not found in most SEO books that I am aware of. Being from the USA as I am, I found the section interesting, but not necessarily useful for what I was looking for however.
 Not very useful July 11, 2008
6 out of 6 found this review helpful
I wanted to use the structured approach to SEO presented in this book but it was mainly a waste of my time. The system is based on the frequency of searchs for your keywords but can not be used since the suggested tools are no longer available and/or based on very old data. SEO changes rapidly and I was hoping this recently published book would be more topical. Frequent plugs for his website are a distraction and the book is unnecessarily jargon heavy. It did get me to follow through on some things so I'm giving it 2 stars.
a book which mostly promotes the author services and website June 19, 2008
1 out of 1 found this review helpful
The book repeats the most common SEO techniques and repeatedly promotes the author business and web-site.
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